Nicklin only took up the managing director role at AOL UK in June last year after accepting the role in March. He was previously the director of agency sales at Google, where he worked for nine years.
In the new role, Nicklin will oversee the Guardian’s advertising revenues, jobs operation and branded content division Guardian Labs. He will be responsible for building relationships with clients and media agencies internationally. He will sit on the executive committee and report to David Pemsel, the chief executive of Guardian Media Group.
He will have his work cut out for him when he joins. This week's reports suggested the media organisation had burnt through £70 million in the current financial year, raising questions about the lack of an internet paywall and its dependence on advertising and sponsorship to fund online expansion.
Pemsel and the editor-in-chief, Katharine Viner, will address staff about redundancies this month. Commercial staff fear they will take the brunt of the cuts because the company has an informal policy of not making compulsory editorial redundancies.
Pemsel said: "I am delighted to have attracted someone of Hamish’s calibre to the role of chief revenue officer of GNM.
"With his in depth knowledge of the commercial media sector, Hamish will play a key role in unlocking the full potential of the Guardian’s valuable audience and cross platform reach."
Stuart Flint, the commercial director, has been promoted to the managing director role at AOL UK.