Guardian hires former YouTube marketing chief Anna Bateson to head up partnerships

Guardian News & Media has appointed YouTube's former director of global consumer marketing Anna Bateson to the role of vice president, platforms and partnerships.

Bateson: has seven years of experience at YouTube
Bateson: has seven years of experience at YouTube

Anna Bateson, who has been working for the business on a consultancy basis since July, will report to Guardian Media Group chief executive David Pemsel and sit on GNM’s executive committee.

She will be responsible for developing and building global partnerships – including those with Facebook and Google – and overseeing the company’s rights and licensing activity. She will also manage the commercial aspects of The Guardian’s video strategy.

Pemsel said: "Anna is a real talent who has a clear understanding of the unique opportunities that our relationships with the big platforms can offer and the importance, both commercially and editorially, of video as part of the overall reader experience."

After starting her career at Bloomberg, Bateson moved into media with marketing roles at Artsworld (the channel that became Sky Arts), MTV Networks and ITV, where she was director of viewer marketing for three years.

In 2009 she joined YouTube where she spent seven years, first as EMEA marketing director, then director, global marcom and director, global consumer marketing. She left in February this year for a brief stint as director of digital at Charlotte Tilbury Beauty, before moving to GNM in July.

Bateson said: "I am thrilled to have the opportunity to join The Guardian at such a time of change and possibility.

"The importance of the strong yet challenging relationships they are building with the key players in the platform space, combined with the momentum they are building around video, make this a role I feel extremely passionate about."

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