Guardian lands Unitee adspend

Guardian Newspapers has clinched the entire pounds 500,000 media spend for the renewable energy company Unite(e), which recently appointed the start-up Jones Britton Breckon Company.

Guardian Newspapers has clinched the entire pounds 500,000 media

spend for the renewable energy company Unite(e), which recently

appointed the start-up Jones Britton Breckon Company.



The campaign includes advertisements, advertorials and a supplement in

The Guardian, as well as ads in The Guardian’s Weekend magazine, The

Observer’s Life supplement and Guardian Unlimited, the website. The deal

was sealed by Adam Freeman, agency sales manager at the newspaper

group.



The campaign aims to persuade readers to switch from their existing

electricity supplier to Unite(e), which sources its power from renewable

methods such as hydro-electric schemes and wind farms.



The start-up shop is understood to have picked up the account through

Unit(e)’s creative shop, Navajo2.



JBBC launched in July and is backed by MBS Media. It is headed by

Richard Britton, former non-broadcast director of CIA Medianetwork, Bill

Jones, former head of press at MediaCom - now MediaCom TMB - and Nigel

Breckon, ex-press director at Carat.



JBBC’s launch client was CVC Capital Partners - a pounds 1 million

adspend account - and last week it picked up the brief for United News &

Media’s uTravel.co.uk.



The latest win hikes JBBC’s first-year billings up to pounds 4 million.

The Unite(e) buying is being implemented by Acumen.



The agency’s mission is to seek out smaller clients who feel neglected

in large media agencies. To retain a focus on these clients, JBBC has

said it will take on accounts with an adspend of between pounds 500,000

and pounds 10 million.



’We are not going to get big for the sake of it,’ promised Britton when

the firm launched. ’It’s not about scale, it’s about service. We all

know, through working for our previous respective employers, that the

smaller agencies can end up underwriting the big agencies.’



When Jones worked at MediaCom he oversaw the agency’s retail business

for clients such as Carpetright and DFS.



At CIA, Britton handled the agency’s IPC Magazines, Rank Leisure and

Toys ’R’ Us accounts.



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