Guardian News & Media seeks digital shop for Soulmates dating site

Guardian News & Media is talking to agencies about the digital account for its Soulmates dating website.

Soulmates: search for first dedicated digital agency
Soulmates: search for first dedicated digital agency

The review is being handled directly by GNM's marketing department, which is looking to hire the first dedicated digital agency for the Soulmates brand.

Last year, Soulmates was supported by a print and online advertising campaign by Forty6 Design. The ads included illustrations by Zara Picken, with quotes from people featured on the site revealing what they were looking for in a relationship.

The review will not impact on GNM's relationship with Glue Isobar, which works as the lead agency on the publisher's digital creative business.

A GNM spokeswoman said: "We are currently in the process of evaluating how we position the Guardian Soulmates brand in the digital space, and are assessing what agency support will be required to grow the Soulmates business."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published