Chris Pelekanou, The Observer's ad manager, is to exchange roles with his counterpart Chris Willis at The Guardian.
In addition to his role as The Guardian's ad manager Pelekanou takes on responsibility for overseeing client relationships and sponsorships on The Guardian.
As Observer ad manager Willis will also focus on agency sales strategy at the Sunday title. The change comes into effect from the beginning of next month.
Stuart Taylor, advertisement director of Guardian Newspapers, said: "Both Chris Pelekanou and Chris Willis are experienced ad managers with a thorough understanding of the business. Together, they structured the sales department, creating a client solutions team and an integrated approach to web and print sales. This swap will broaden their knowledge and skills, and will contribute to the continued success of the department."
Pelekanou joined Guardian Newspapers as food and drink executive in 1992. He has held a number of posts including agency group head and agency sales manager. He became ad manager of the Observer in November 2002.
Willis joined Guardian Newspapers in 1994 on the finance team and headed up the launch of the Guardian Jobs & Money supplement and the Observer Cash supplement.
In 1996 he became financial group head and in 1998 he was appointed financial and IT sales manager. The following year he was appointed northern ad manager and in 2000 he became ad manager of the Guardian.
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