Guardian & Observer 'gola mondo' by Wieden & Kennedy London

Wieden & Kennedy London has created an integrated advertising campaign to promote The Guardian and Observer's coverage of the World Cup.

The activity includes an animated TV spot which aims to show that the football can be enjoyed anywhere.

The Guardian and Observer will produce daily podcasts, match reports and will have 32 sports bloggers from every competing nation around the world.



Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites