The Guardian is launching a property and lifestyle section in its
Friday newspaper to complement its jobs supplement on Saturdays and
create new advertising opportunities.
The supplement, Space, launches on 12 September and is being billed as a
cross between Elle Decoration and the Homes and Property section of the
Evening Standard. The full-colour supplement, which will be between A5
and A4 size, will be distributed in 270,000 copies of the Guardian in
the London and the South-east areas.
Stephen Palmer, the Guardian’s marketing director, said: ’The whole
point behind Space is to provide a product which is both useful and
inspirational. It will provide an extra reason to buy the Guardian on
The new supplement aims to attract clients who would not normally
advertise in the newspaper, and will include a classified property
section. An advertising push in the South-east is planned before the
launch through the newspaper’s creative shop, Leagas Delaney, and media
agency, New PHD.