- Guardian Unlimited is launching a major campaign to back its film website, Film Unlimited, timed to coincide with the US launch of the Star Wars prequel, the Phantom Menace.
The campaign, which breaks on 14 May, comprises banner advertising, press advertising, and point-of-sale and posters in internet cafés around the country. It gives Film Unlimited users the chance to win a trip for two to New York to see the film before it opens in the UK on 16 July.
The banner ads to promote Film Unlimited are also running throughout April and May on search engines and specialist film websites. The creative for the banners features classic lines from cult movies, including Robert de Niro in Taxi Driver and Clint Eastwood in Dirty Harry.
Film Unlimited, located at www.filmunlimited.co.uk, now features an exclusive database of every cinema in the UK and every film on release as well as extensive archive that includes video releases.