Guardian puts content onto mobiles and interactive TV

– The Guardian Unlimited, the Guardian's network of websites, has signed deals with the likes of BT and Cable & Wireless to put its content onto mobile phones and interactive television.

– The Guardian Unlimited, the Guardian's network of websites, has signed deals with the likes of BT and Cable & Wireless to put its content onto mobile phones and interactive television.

In all the Guardian Unlimited will go onto three digital platforms: WAP-enabled mobile phones, in partnership with BTCellnet; Digital Interactive Television, with Cable and Wireless; and handheld computing devices, with AvantGo.

The agreement with BT Cellnet will give users access to content from News Unlimited, the network's flagship site.

The second deal with AvantGo, avantgo.com, the specialist company that allows users to download information onto handheld computers, to read at their leisure. Through this partnership, all content from News Unlimited - including UK and international news, politics, sport, arts, comment and analysis - can be downloaded from a PC. This service is now available at the AvantGo website.

The final agreement with Cable and Wireless will see Guardian Unlimited produce a TV version of its websites, which include Film Unlimited, Cricket Unlimited and Football Unlimited as well as News Unlimited.

Simon Waldman, head of Guardian Unlimited said: "As publishers of content, The Guardian is now looking far beyond the newspaper and the personal computer as distribution channels. Guardian Unlimited's investment into smart technology has allowed us to move swiftly into the mobile arena with the most ambitious and comprehensive strategy yet undertaken by a media owner."



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).