The review follows The Guardian’s investment in a new direct marketing team that is responsible for maintaining and building the newspaper’s relationship with its readers. It has contacted agencies directly.
MRM Meteorite currently handles The Guardian’s strategic planning, subscriber products, subscriber acquisition and retention campaigns, and a CRM-powered loyalty scheme.
The review follows the appointment of Bartle Bogle Hegarty last year to handle brand advertising. The agency subsequently created the "three little pigs" commercial, backed by a print campaign.