The Guardian reviews direct marketing account

Guardian News & Media is reviewing the direct marketing account for The Guardian.

Guardian: direct marketing review
Guardian: direct marketing review

The review follows The Guardian’s investment in a new direct marketing team that is responsible for maintaining and building the newspaper’s relationship with its readers. It has contacted agencies directly.

MRM Meteorite currently handles The Guardian’s strategic planning, subscriber products, subscriber acquisition and retention campaigns, and a CRM-powered loyalty scheme.

The review follows the appointment of Bartle Bogle Hegarty last year to handle brand advertising. The agency subsequently created the "three little pigs" commercial, backed by a print campaign.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Sainsbury's moves £60m ad account to Wieden & Kennedy
Share

1 Sainsbury's moves £60m ad account to Wieden & Kennedy

Sainsbury's has moved its £60m advertising account into Wieden & Kennedy, ending its 35-year-relationship with Abbott Mead Vickers BBDO.

The top 10 brands favoured by Remainers and Brexiters
Shares0
Share

1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

Just published