The Guardian warns of the dangers of not buying its papers

A woman ends up in hospital after deciding to cook her own Paella without the help of The Guardian's cooking supplement, in a tongue-in-cheek ad for the newspaper's "Own the weekend" campaign.

Another execution features a man smashing his TV with a "MegaGlove" he has bought off the internet without consulting the Observer Tech Monthly supplement. 

Brand: The Guardian

Client: Richard Furness, director of brand and engagement, and Toby Hollis, head of marketing and engagement

Agency: BBH

Creatives: Gary McCreadie, Wesley Hawes, Matt Fitch and Mark Lewis