The Guardian's Three Little Pigs wins coveted prize at British Arrows Craft Awards

Channel 4's 'Meet The Superhumans' and The Guardian's 'Three Little Pigs' were the most awarded campaigns at last night's British Arrow Craft Awards.

The Guardian: Three Little Pigs by Bartle Bogle Hegarty
The Guardian: Three Little Pigs by Bartle Bogle Hegarty

The awards recognise the best British moving-image ads, honouring the indivduals who create the campaigns, rather than the production companies involved.

The Guardian's integrated campaign, ‘Three Little Pigs’, by Bartle Bogle Hegarty and directed by Ringan Ledwidge through Rattling Stick, won the most coveted prize of the Best Crafted Commercial, with the jury awarding it for having the greatest variety of content.

Ledwidge also picked up a silver award for direction of the ad, while a silver award for sound design was awarded to Sam Brock and Will Cohen.

Channel 4's Paralympic ad, 'Meet The Superhumans', created by in-house creative company, 4 Creative, won a gold award for direction by Tom Tagholm. It also scooped the gold award for recorded music, awarded to Tagholm and Tim Hardy.

This year featured a new category, Best Use of Recorded Voice, which was awarded to Thomas Kilroy, for Thomson Holidays ‘Time For A Holiday’ campaign, created by Beattie McGuinness Bungay (BMB).

Lizie Gower, chairman of the British Arrows and managing director of Academy, said: "Many different disciplines are needed to create a truly stand-out commercial, and all too often recognition is only given to a few.

"That's why, in my opinion, these awards are so important. We celebrate and honour the many team players that work so hard to achieve the end results that we saw tonight."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Grey London changes name to Valenstein & Fatt to promote diversity and tolerance

Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More