Guerrilla art group sabotages outdoor ads

A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".

Brandalism: parodies a Nike ad featuring Wayne Rooney
Brandalism: parodies a Nike ad featuring Wayne Rooney

The 'Brandalism' campaign has been covering Clear Channel, JCDecaux and Primesight outdoor spaces with their guerrilla art, which incorporates brands Nike, Footlocker, JD Sports, McDonald's and Locog, among others, into the replacement work.

The group claims the strict enforcement of branding regulations for the London 2012 Olympics for commercial interests has been a strong part of provoking their reaction. 

The group have completed a postering road-trip of five cities over five days, ending in London this week. They have installed 35 anti-advertising artworks across Leeds, Manchester, Birmingham, Bristol and the capital.

Their images include a parody of Nike's ads, in which Wayne Rooney holds up a Footlocker bag underneath the strapline: "Just loot it".

The work comments on a range of social issues including debt, the environment, body image, consumerism, cultural values and the UK riots from last summer.

The group also cited Government reports on the 2011 riots and think tank reports on the ethical debates surrounding advertising and its impact on cultural values as further references.

Robert Graysford, a member of the group, said, "We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to 'opt out' from these intrusions into our public and personal spaces.

"We're lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we."

The artists include Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Paul Insect.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published