Guinness, Abbott Mead Vickers BBDO

Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can’t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed by Nadja Lossgott and directed by Nicolai Fuglsig through MJZ.