Guinness, Abbott Mead Vickers BBDO

Louise Ridley is in awe of the Sapeurs in the new Guinness ad: "I can’t think of better brand ambassadors. The execution is effortlessly cool, especially with the soul-rock soundtrack from The Heavy." It was written by Nicholas Hulley, art directed by Nadja Lossgott and directed by Nicolai Fuglsig through MJZ.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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