Guinness appoints Cybercom to digital strategy in Western Europe

Be the first to comment
Guinness: appoints Cybercom
Guinness: appoints Cybercom

Guinness, the Diageo-owned Irish stout, has appointed Ireland-headquartered digital agency Cybercom as its lead strategic and digital strategic partner for Western Europe.

Guinness has worked with TMW on its digital and shopper marketing business in the UK for the past eight years and although the digital strategy will move to Cybercom, TMW will continue to work on the brand’s shopper marketing.

Cybercom will work on Guinness’ digital marketing strategy across all aspects of the Guinness brand including draught Guinness and Guinness Black Lager.

The move expands Cybercom’s seven-year relationship with the Guinness brand. The agency already designs and maintains its webstore and has worked on campaigns such as Arthur’s Day, the celebration of founder Arthur Guinness.

In the past Abbott Mead Vickers BBDO, the brand's global advertising agency, has created online activity as part of its broader campaigns.

It emerged in May that Guinness was looking for a shop to handle its digital and direct accounts as part of a consolidation of its agency arrangements in Western Europe.

Jonathan Forrest, managing director, Cybercom, said: "We didn’t underestimate the scale of the pitch and knew that it meant applying a world-class team from strategic planning, creative, social and media innovation to deliver a rigorous model that would demonstrate how we can best position Guinness for growth via digital platforms and channels."

Cybercom has more than 50 staff in offices in Dublin and London and works with brands such as Coca-Cola across Europe, Jurys Inn and L’Oreal in the UK, and RBS and Vodafone in Ireland.

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published