Guinness Book of Records makes its advertising debut

- The Guinness Book of Records is making its advertising debut on national TV in time for Christmas with a £500,000 campaign through Triangle.

- The Guinness Book of Records is making its advertising debut on national TV in time for Christmas with a £500,000 campaign through Triangle.

Two films featuring a funky young schoolboy aim to update the image of the famous book. Two spots -- one 30-second and one 10 second -- show a young boy walking into a bookshop and picking up a copy of the book. As he opens it, his hair stands on end and a raucous dance track fills the shop.

As he turns the pages, images from the book leap out to show the different subjects featured such as The Spice Girls, England footballer Michael Owen, a fierce-looking spider and a Piranha.

The ads break this week on ITV, Channels 4 and 5 and selected satellite channels. They will be aimed at children aged eight to fourteen years old.

The TV campaign will be supported by point-of-sale promotions and the book will also be promoted on the internet, where Guinness Publishing is launching a website this month, which will carry the majority of the records.

Matthew Heath, a director at Triangle, said: "The Guinness book of records has been extremely successful over the past few years and we aim to get children to put it on their Christmas list this year. The book has changed dramatically from what people remember and is much more interesting and interactive."

The national campaign follows a successful regional test in the Midlands before last Christmas.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).