Guinness, Carat, Aegis Bright

Guinness, Carat, Aegis Bright

Jeremy Lee is still constipated after seeing the two Guinness ads in The Jonathan Ross Show: "Well, this neatly answers why we still need creative agencies. And given the cost of the five minutes of peak commercial airtime on ITV, this must go down as one of the most expensive and embarrassing flops of all time."

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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