Guinness digital campaign aims to gather grins

LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.

Guinness: launches digital campaign
Guinness: launches digital campaign

The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public.

The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April.

The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin.

The campaign was created by Omnicom digital agency Red Urban.

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