Guinness digital campaign aims to gather grins

LONDON - Guinness has launched a digital campaign to boost awareness of St Patrick's Day, inviting people to upload pictures of themselves with creamy top lips from taking their first mouthful of the drink.

Guinness: launches digital campaign
Guinness: launches digital campaign

The pictures are entered into an online gallery called Guinness Grin, and voted on by members of the public.

The best photo will be displayed at the Guinness Storehouse in Dublin for two weeks in April.

The Guinness Facebook fan site includes a 'how to' video about the do's and don't's of getting a Guinness Grin.

The campaign was created by Omnicom digital agency Red Urban.

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).