Guinness 'fridge' by Abbott Mead Vickers BBDO

Guinness has spent a great deal of time emphasising the importance of pouring a pint properly. So how to persuade Guinness drinkers that a can of the black stuff from the fridge is going to taste as good? This whimsical spot from Abbott Mead Vickers BBDO tackles the problem by suggesting that can of Guinness is just like having a tiny man sitting in the fridge, waiting for the perfect moment to pour out a pint.