Guinness 'fridge magnet' by IIBBDO

As part of the ‘alive inside' strategy, IIBBDO has created a new TV campaign for Guinness targeted at the Irish market.

The 60-second spot, directed by Fredrik Bond, features a number of fridges breaking free from their homes as they are drawn towards a Guinness truck by a magnetic force.

People begin to chase the fridges grabbing a ride on the way, before the fridges collide and stick to the Guinness truck.