Guinness invites agencies to pitch for £22 million Africa account

- Guinness Africa has invited four agencies to pitch for its full service account worth £22 million.

- Guinness Africa has invited four agencies to pitch for its full service account worth £22 million.

Alongside incumbent agency Marketing Drive, Guinness has invited TWBA International, Saatchi & Saatchi and Grey.

It is understood the pitches will beheld in London during the next few weeks.

The business will be jointly serviced by London and South African agency offices, with the main effort being focused on Guinness's bottled Extra Stout brand.

Marketing Drive is pitching with South African based Lindsay Smithers FCB; Saatchi & Saatchi will pitch with its European operation, which covers Europe, the Middle East and Africa; Grey will work with its South African office and TBWA will pitch with TBWA Hunt Lascarus.





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