Guinness launches St Patrick's Day sheep dog viral

Guinness is encouraging men to "round up their mates" for St Patrick's Day with an online campaign that features friends herding together like sheep.

The ad by Abbott Mead Vickers BBDO pokes fun at men, who they believe are notoriously bad at organising themselves for a night out.

In the full-length video, seven men are herded past obstacles by a sheep dog.

The dog navigates the group past potential obstructions such as a sofa and television, an Indian restaurant and girls on a dance floor, until they reach their final destination – a pub that serves Guinness.

The 30-second trailer directs people to the full-length film on YouTube.

The brand is also attempting to set a Guinness World Record for 'The Friendliest Day of the Year' by encouraging as many people as possible to join a party to celebrate "true Irish friendliness".

The event is being promoted on the Guinness Facebook page.

Follow Matthew Chapman at @mattchapmanUK

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).