Guinness 'paint the town black' by Saatchi & Saatchi

Guinness has launched a global ad to mark the brand's annual Arthur's Day celebrations.

The new creative will be previewed on the Guinness Facebook page from 16 August. It will break on TV in Ireland on 19 August.

The ad is inspired by the spirit of Arthur’s Day, an annual music event that celebrates the founder of Guinness, Arthur Guinness. In its fourth year, 55 different countries around the world will mark Arthur’s Day on 27 September.