The Guinness ’surfer’ commercial by Abbott Mead Vickers BBDO has
scooped an unprecedented two Gold Pencils at this year’s D&AD
It is the first time in D&AD’s 38-year history that a single spot has
won two Golds. ’Surfer’ - directed by Jonathan Glazer through Academy -
won the top accolade in the direction and TV commercials categories, as
well as picking up Silvers for cinema commercial and special
Another Guinness commercial, ’bet on black,’ won a Silver for use of
music. AMV’s TV idents for Guinness also won a Silver.
Guinness’s domination of D&AD continued in the print advertising
section, with a Silver for the Guinness Ice poster campaign. It was the
only nomination to receive an award in the poster category.
TBWA’s ’mental wealth’ spot for Sony PlayStation won a Silver in the
special effects category. The same agency and client won a second Silver
for TV sponsorship credits. Saatchi & Saatchi London won a Silver in the
mixed-media category for its Army work
The president’s award was given by Larry Barker to Tim Delaney, the
creative director of Leagas Delaney.
Two other Gold Pencils were awarded at Olympia last night. Chris
Cunningham, of RSA’s Black Dog Films, won for his direction of Bjork’s
All is Full of Love pop promo - the first time that a promo has been
deemed worthy of a Gold Pencil. Apple Computers picked up a Gold in
design for the second year running.
This year’s presence of US advertising was limited to Fallon’s Jukka
Brothers work for MTV which won a Silver; Saatchis’ Wellington’s work
for the New Zealand Symphony Orchestra won a Silver for typography.