Gumtree kicks off advertising pitch

Gumtree.com, the classifieds website, is looking for an agency to handle its £3m advertising account has approached agencies directly to invite them to pitch.

Gumtree: most recently worked with Beta
Gumtree: most recently worked with Beta

Gumtree has most recently worked with Beta, which it appointed to handle its TV work in July 2010.

Beta created the brand's first TV ad, which launched in August 2010. It showed animated characters climbing a tree to reach items such as a washing machine and a pram.

A follow-up TV campaign, which broke in March 2011, comprised three ten-second ads. The spots showed a couch fired from a catapult, a pram bouncing from a trampoline and a car being lassoed by a speeding plane. They used the strapline: "It's local, it's quick and it's free."

Before Beta, Gumtree worked with Albion, which won a branding brief in 2008 off the back of an existing relationship with the website's parent company, eBay.

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
BBH deputy ECD Caroline Pay exits
Share

1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

Agencies' anger at failure of Stronger In campaign
Shares0
Share

1 Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Just published