Gumtree 'tree' by Beta, the classifieds website, has launched its first ever TV ad campaign.

The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period.

The £300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy. 

The animated creative  visually represents a noticeboard with a tree.

Characters place items in the tree’s branches and then others climb the tree to claim what they want.