Gumtree.com, the classifieds website, has launched its first ever TV ad campaign.
The series of 30" and 10" spots will be aired across the ITV and ITV digital network across a five week period.
The £300,000 campaign was developed by Beta along with Chicken Soup Productions, Airside and Envy.
The animated creative visually represents a noticeboard with a tree.
Characters place items in the tree’s branches and then others climb the tree to claim what they want.