Great Universal Stores has drawn up a shortlist of agencies to
pitch for Reality, its internet and logistics arm.
The company is already in talks with Interbrand about a new identity and
It is unclear how much the account will be worth.
Reality was formed when GUS was reorganised to split its shopping and
mail-order arm, including Argos, from its information database.
Employing 20,000 people, it provides business-to-business outsourcing
solutions for bricks and mortar as well as internet and WAP fulfilment
and shopping services. It is thought the campaign will target consumers
rather than businesses.
No-one from GUS was available for comment.