Guy Ritchie directs Nike Arsenal TV ad

LONDON - Nike will tonight launch a new TV spot for its football range, directed by Guy Ritchie.

Cristiano Ronaldo...stars in new Guy Ritchie Nike spot
Cristiano Ronaldo...stars in new Guy Ritchie Nike spot

The ad, which starts Cesc Fabregas, Wayne Rooney, and Cristiano Ronaldo, will break tonight on ITV before Manchester United's Champion's League match with Barcelona.

The ad is filmed from a first-person perspective, showing an amateur footballer who is signed by Arsenal and ends up playing for Holland.

The ad, titled Next Level, was created by US agency 72andSunny, with music by Eagles of Death Metal.

To view the full two minute version of the ad, visit .

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published