GWR to launch pounds 6.5m internet company

The GWR Group has announced it is investing pounds 6.5 million in the launch of an internet company created to support its national and local radio brands.

The GWR Group has announced it is investing pounds 6.5 million in

the launch of an internet company created to support its national and

local radio brands.



Ecast Ventures will initially launch two websites to back up GWR’s new

digital radio brands as well as its existing national and local

stations.



Koko.co.uk will launch nationally in April, followed by a local roll out

starting in Swindon, and will provide local news and entertainment.



The second website Music-Radio.com, will operate as an entertainment

portal designed to back up all GWR’s music brands. The site will provide

a directory of radio channels, including Classic FM, digital channels

Planet Rock and Core, as well as GWR’s local stations.



Although GWR will be the sole corporate shareholder of the new company,

Ecast Ventures will remain a separate company.



The venture is to be set up by Simon Ward, commercial director at GWR.

Sales on the new web portals will remain temporarily within GWR’s sales

operation Opus, as well as local sales teams in each respective

area.



However, Ward confirmed the new company will assemble a team of around

20 people including a new content, commercial and development

manager.



GWR’s local radio stations will also recruit people to sell the internet

and local radio content.



Ward said: ’Ecast Ventures will hopefully bring in new streams of

revenue, both from internet advertising and e-commerce

opportunities.’



Ward continued that both new sites will be promoted across GWR’s radio

stations, which now attract an audience of ten million listeners.



Initially, the internet investment arm is offering GWR equity in the new

venture in exchange for airtime and hopes to attract new-media

advertisers that fit in with the content of the new portals.



The GWR Group operates 37 local radio licences including Trent FM in

Nottingham, GWR FM in Bath, Bristol and Swindon, and Q103 FM in

Cambridge.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).