H&M hires A&E/DDB for Beckham campaign

H&M, the high-street fashion retailer, has appointed Adam & Eve/DDB to create a campaign for its David Beckham range.

H&M: TV ads will promote Beckham clothing range
H&M: TV ads will promote Beckham clothing range

The agency is believed to be working on a TV campaign for "Modern Essentials Selected by David Beckham" that will break in October. It was filmed in New York. 

Teaser pictures have begun to appear on the social media accounts of Beckham and the US comedian Kevin Hart. The images show the pair wearing matching outfits and striking similar poses. 

In one shot, the pair are in white trousers and orange tops, passing a leather medicine ball to each other.

An H&M spokeswoman said: "We do not comment on rumours." Adam & Eve/DDB would not comment on the appointment. 


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 PHD and ITV storm Media Week Awards

PHD reigned supreme at the 2016 Media Week Awards, after winning media agency of the year and the coveted Grand Prix for its work for Sainsbury's Christmas campaign, while ITV won sales team of the year.

Just published