David Beckham's fashion-icon status is given a surreal spin in a new ad for H&M's Modern Essentials.
Adam & Eve/DDB created the ad, which has been posted on YouTube. The spot opens on Beckham leaving a hotel and noticing everyone is wearing his outfit. When rain forces a costume change Beckham emerges from his hotel room to find everyone sporting his new outfit. The extent of people’s dedication to following Beckham’s outfits is revealed when Beckham later goes for a shower.