H&M teases Christmas campaign with Katy Perry

Katy Perry will star in H&M's upcoming Christmas campaign and has recorded her first ever Christmas song to soundtrack the ad.

H&M: the retailer's Christmas campaign stars Katy Perry
H&M: the retailer's Christmas campaign stars Katy Perry

Perry will take a turn as a fairy conjuring a range of festive characters, including a life-sized gingerbread man, giant presents on roller skates and oversized teddy bears.

The pop star has recorded a new song, 'Every Day is a Holiday' for the ad. H&M has started playing the track in stores, with one fan uploading the song online.

Perry will sport various H&M items through the campaign, including the 'Eflie Selfie' jumper and partywear. The campaign will run on TV and print, and launches on a dedicated microsite on 23 November.

H&M will also donate some of its takings from gift card sales to a children's charity in Myanmar. The retailer's charity arm will donate 5% of each gift card's value.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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