H&M unveils David Beckham underwear film

H&M has released a short film starring David Beckham to promote his new branded line of underwear for the retailer.

The film was directed by Guy Ritchie, the director of ‘Lock, Stock and Two Smoking Barrels’ and former husband of Madonna, to celebrate the launch of the updated David Beckham Bodywear for H&M collection.

In the film Beckham’s dressing gown gets trapped in a Range Rover's door as it drives off from his house. He then gets locked out and so embarks on an elaborate chase to get his gown back.

The film, which was created by H&M's in-house team, is available to watch online on H&M's website and YouTube channel. It also launched on TV today, with media planning and buying by UM.

The soundtrack for the film is ‘Don't Stop (Color on the Walls)’ by the indie pop band Foster the People.

The David Beckham Bodywear collection is available in selected stores and online.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 The big adland divide: culture vs collateral

The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.

YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More