Häagen-Dazs has launched a pop-up space for women that aims to put a luxurious spin on an ice-cream parlour.
Saatchi & Saatchi has worked with the event manager Woof, the design shop Hothouse and the PR company Beige to create a space where women can enjoy the ultimate girls’ night in.
Located in a secret central London location, the pop-up boudoir treats guests to experiences including pamper sessions with the Powderpuff Girls, DJ lessons with Sophie Lloyd and a food masterclass with the TV chef Sophie Michell.
A wardrobe-full of designer labels will be available.
The space is supported by press work and digital activity by Qube.