Habitat starts hunt for agency to create £5m pan-Euro work

- Habitat, the furniture retailer, is reviewing its pan-European ad account, estimated to be worth £5 million.

- Habitat, the furniture retailer, is reviewing its pan-European ad account, estimated to be worth £5 million.

The business is currently held by WCRS in the UK and Lowe Alice in France. It is understood that Habitat is using the AAR to find a new agency.

A company spokeswoman confirmed the review and said a decision was expected in six to eight weeks.

The agency hunt is being conducted by Richard Millar, Habitat's group marketing director for Europe. The media account, held by Mediapolis, is unaffected.

Habitat, which has 100 stores in the UK, appointed WCRS at the end of 1996 after a pitch against BST BDDP (now part of TBWA GGT Simons Palmer).

Habitat is the latest in a string of furniture retailers to review its advertising account. DFS hired Young & Rubicam earlier this month, Furniture Village reappointed Osprey after a three-way pitch at the start of this year, and Courts appointed Lowe Howard-Spink last year.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).