Habitat, the furniture retailer, is reviewing its pan-European ad
account, estimated to be worth pounds 5 million.
The business is currently held by WCRS in the UK and Lowe Alice in
It is understood that Habitat is using the AAR to find a new agency.
A company spokeswoman confirmed the review and said a decision was
expected in six to eight weeks.
The agency hunt is being conducted by Richard Millar, Habitat’s group
marketing director for Europe. The media account, held by Mediapolis, is
Habitat, which has 100 stores in the UK, appointed WCRS at the end of
1996 after a pitch against BST BDDP (now part of TBWA GGT Simons
Habitat is the latest in a string of furniture retailers to review its
advertising account. DFS hired Young & Rubicam earlier this month,
Furniture Village reappointed Osprey after a three-way pitch at the
start of this year, and Courts appointed Lowe Howard-Spink last year.