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'Habits, interests and pursuits'...what we want to know from data

We ask industry experts if data could tell you anything about a consumer, what would you want to know?

Campaign and Quantcast gathered adland's finest to explore the future of data and creativity. In this third instalment of a four-part video series, we ask if data could tell you anything about a consumer, what would you want it to be?

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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