Hachette Filipacchi calls time on B title

Hachette Filipacchi has closed its women's monthly lifestyle magazine B after concluding a month-long review of the title.

The publisher suspended publication of the magazine on 27 March. The May issue will be its last in the UK.

Attic Futura launched B in 1997. The title was acquired by Hachette in October 2002, when the publisher set up in the UK. The magazine was edited by Nina Ahmed, who replaced Frances Sheen last year. It was relaunched in 2005, but its sales fell 10.1 per cent during the last six months of 2005, from 167,371 copies to 150,536, Audit Bureau of Circulations figures show.

Kevin Hand, the chairman of Hachette, said: "B no longer represents a long-term viable business proposition in our portfolio and we intend to invest our resources in our new launch, Psychologies, and our recent acquisition, Real Homes, combined with developing our digital operations."

In September 2005, Hachette also suspended publication of its teen spin-off, ELLEgirl.

There has been little cheer in the teenage lifestyle and entertainment market this year, with most titles suffering declining circulations. Teen entertainment titles showed an overall decline of almost 23 per cent across 2005.

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