Hachette Filipacchi UK Psychologies launch, by VCCP

The launch of Hachette Fillipachi's Psychologies magazine is backed with a £3.5m press, outdoor, online and direct campaign created by Vallance Carruthers Coleman Priest. The work takes its cues from the clean typographical design of the women's self-help magazine and asks a series of provocative questions, which reveal the magazine's editorial offering.