Hakuhodo has hired its first planning director as part of efforts
to extend its almost exclusively Japanese client list by capturing more
Mary Leslie, a senior planner and associate director at Delaney Fletcher
Bozell, will boost the planning capability of the Japanese network’s
London agency in the wake of a recent management reshuffle.
’We are going to become much more aggressive in our new-business
programme,’ Michael Faust, a Hakuhodo associate director, claimed.
Leslie, whose most recent work has been on Delaney Fletcher’s
high-profile campaign for Triumph bras, has also been involved in new
product launches for Bristol-Myers and Oasis Forest holiday villages for
Her arrival comes as Hakuhodo attempts to reinvent its London office to
reflect more closely its status as the world’s fourth-largest
Last year, Hakuhodo reversed an earlier decision to concentrate
exclusively on its Japanese clients, which include Hitachi, Honda and
NEC, and to broaden its business base.
’We have clear strengths to exploit and there are a number of markets we
should be hitting,’ Faust said.
’Putting together the Japanese attention to detail and UK
account-handling skills makes a formidable combination. Mary will give
us some extra brain power,’ he added.
Leslie said: ’A move to Hakuhodo presents a great opportunity to work
with a new management team totally committed to developing the London