Halewood appoints BJL to Lambrini account

LONDON - BJL has been appointed to handle advertising and online work for Lambrini wine.

Halewood...successful 'Do the Lambrini' campaign
Halewood...successful 'Do the Lambrini' campaign
The brand is owned by drinks manufacturer Halewood, which held saw pitch presentations from BJL, Connectpoint and Propaganda.

Richard Clark, marketing controller at Halewood International, said: "BJL demonstrated real consumer insight into our core target audience and highlighted how we could move the brand on as we look to reinforce the brand's wine style positioning with our target audience."

He said that the development and evolution of the existing "Do the Lambrini" campaign played a key part in the appointment.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).