Half-Term Reports 2013: 101

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how 101 view the first six months of their year.

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    Freud press test.jpg

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Score (self-awarded): 8

Number of staff: 32

New business / billings: £8M

Summary of the year so far: "A bumper six months at 101. Rehoused what Campaign calls our ‘fabulous talent and quiet sense of purpose’ in the (frankly incomparable) creative space that is Somerset House. Solidified our relationships with Sainsbury’s and Diageo. Won new clients including innocent, Nando’s, Cadbury Mini Rolls and BBC Worldwide. Created a dizzying array of stuff: from fully integrated advertising campaigns for Ready Brek (Guarantee), French Connection (Make a Scene) and Kettle Chips (Handmade) to brand identity and design for ‘Art Everywhere’, new cider brand Hornsby’s and new lager brand Heverlee. Launched Avios in South Africa and Mercado Libre across Latin America. Grew founding client Art Fund to record membership levels. Last but not least, with a busy production pipeline ahead of us, made some splendid hires across the business."

Awards won so far in 2013: N/A


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