Half-Term Reports 2013: Brothers and Sisters

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Brothers and Sisters view the first six months of their year.

Score (self-awarded): 8

Number of staff: 54

New business / billings: 3.5million

Summary of the year so far: "In terms of New Business, the highlight was winning the Center Parcs’ pitch, knocking out VCCP and DDB Adam and Eve in the final stages. This £3.5 million account gives us the opportunity to develop a big, long term creative platform in a new category. We've continued to produce high quality work across our Sky portfolio. We're very proud of the recent Beckham campaign for Sky Sports. It's a seamlessly integrated campaign and we developed every element of it across TV, Print, Outdoor, Digital and Social. We've developed our Sky portfolio in the digital and social arena. Our recent Twitter Grand Prix (part of a wider FI campaign) was the 3rd most retweeted campaign in UK Twitter history. Aside from client briefs, we've been busy developing our own IP. We launched the second edition of My London Story, our geo-located literary application that maps the city with words (launched in collaboration with journalist and author Greg Williams) and have developed an interactive, educational story-telling platform for kids that will be launched in September. "

Awards won so far in 2013:

CAM AUTOFEED HTSR13

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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