Half-Term Reports 2013: Carat

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Carat view the first six months of their year.

Score (self-awarded): 7

Number of staff: 637

New business / billings: £18m

Summary of the year so far: "2013 has been vindication of the steadfast belief we have placed in our Redefining Media ethos that allows us to create great work that not only wins awards but drives actual business value for clients. Nowhere can this vindication be seen more clearly than in the number of awards we’ve won – 29 already this year. These include being The Drum’s Marketing Services Agency of the Year as well as awards for brands such as Bodyform (The Truth), ASOS (Best Night Ever) and Krave Week, including a Gold at Cannes and a Revolution Grand Prix. We were also placed in the Sunday Times’ Top 100 Businesses to work for and are current holders of Media Week Agency of the Year and Campaign Network Agency of the Year. We have also been shortlisted on most of the big pitches this year - including BA and Direct Line. However, this extra workload has not hampered our ability to create innovative and effective work or pick up new business including Trinity Mirror and Thomas Cook. "

Awards won so far in 2013: "ESA Excellence Awards
Cravendale        ESA Business to Consumer – Media  

IPA Women of Tomorrow        IPA - GEMMA LEE

Hollis Sponsorship Awards
Cravendale and The Muppets        Brand Sponsorship - Up To £2 Million Spend
Nivea & This Morning        TV Sponsorship
Wickes & Absolute Breakfast Show        Print and Radio

Clear Channel
"Greggs the Bakers 'Taste Rescue Centre' - Best Use Of Outdoor In A Multimedia Campaign

REV Awards
SCA/Bodyform- Bodyform Responds:  The Truth        Marketing on a Shoestring
SCA/Bodyform- Bodyform Responds: The Truth        FMCG
SCA/Bodyform- Bodyform Responds: The Truth        Viral
SCA/Bodyform- Bodyform Responds: The Truth        Video
Grand Prix  - SCA/Bodyform- Bodyform Responds:  The Truth        Grand Prix

Drum Awards
Bodyform Responds : The Truth        Social Media of the Year
Bodyform Responds : The Truth        PR Strategy
Carat        Marketing Services Company of The Year

Marketing Engage
ASOS #BestNightEver        Brand Innovator

The Digitals
SCA/Bodyform- Bodyform Responds: The Truth        Social Media
SCA/Bodyform- Bodyform Responds: The Truth        Rich Media & Video

OTC Marketing Awards
Listerine         Consumer Advertising on the Internet
Bodyform Responds: The Truth        Consumer Advertising on the Internet

Cannes Awards
Asos - Best night ever         Cannes Media Lions SILVER
Bodyform Responds : The Truth        Online Video - GOLD
P&G - THANK YOU MOM (Olympic Campgain)         Best Use of Integrated Media - GOLD

Sony Radio Academy Awards
The Christian O'Connell Breakfast show with Wickes         - Best Use of Branded Content -GOLD
The World's Largest Pub Quiz with Bells - Best Use of Branded Content -SILVER

Marketing Society Star Awards
Gold - Scottish Government - A Digital Daisychain for a Cleaner; Greener Scotland        Digital
Silver - Scottish Government & Carat - Driving Cut-Through With Young Men        Media
Bronze- Carat - Capturing History        Arts and Culture Sector"



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published