Half-Term Reports 2013: DLKW Lowe

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how DLKW Lowe view the first six months of their year.

Half-Term Reports 2013: DLKW Lowe

Score (self-awarded): 6

Number of staff: 195

New business / billings: £307 million

Summary of the year so far: "Lots done as we hit half-time. We’ve launched: our first campaign for Persil following that win; the Ant and Dec campaign for Morrisons; a powerful Marie Curie campaign; an app for Cif to clean up websurfing for children; and, our community initiative ‘Project Colour’ to help local kids express their creativity. We’re proud to have won Gold for our development programme through the IPA and a ‘One to watch’ award from Best Companies. We’ve hired to broaden our digital and social content capability: Alan Parker from Golin Harris and creatives Rob & Steve from Adam&Eve/ DDB. And, to drive growth, Yossi Goldsmith joined from consultancy Ingenuity as our first Marketing Director. Persil aside, we grabbed a spot on the Government roster and go into the second half awaiting news on Morrisons and two other new business pitches. A second half with plenty to play for. Our focus: conversion of pressure into points. "

Awards won so far in 2013: "
British Arrows:  2 Gold        
Art Directors Club:  Gold, Silver and Bronze
Clios: Silver
One Show: Silver
Cannes: Bronze

Development:
IPA CPD Gold

Company:
Best Companies 'One to watch'"

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