Half-Term Reports 2013: DraftFCB

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how DraftFCB view the first six months of their year.

Score (self-awarded): 7

Number of staff: 120

New business / billings: Unable to disclose

Summary of the year so far: "2013 has seen a great amount of activity in the agency with new clients coming on board, integrated campaigns launched and great new talent joining the business. In February we were appointed to the GPS digital roster and have had a significant number of opportunities and secured our first win. We are developing a great relationship with the GPS team and fully support the framework moving forward. In May we launched the Nivea dare to dip campaign to encourage consumers to take their confidence to the next level by sharing their first swimsuit reveal of the season with NIVEA in a spectacular open air dip in Covent Garden. On May 20th we celebrated the opening of the first factory manufacturing OREO in the UK, inspired by OREO’s recent Cannes Grand Prix winning Daily Twist campaign the new print ads featured local legends with classic Northern tongue-in-cheek humour."

Awards won so far in 2013: "MAA Best Awards Sported ‘In Court/On Court’ Best Writing: WINNER D&AD Sported ‘In Court/On Court’ Writing for Advertising (in Writing for Press & Poster Advertising): IN BOOK AWARD EACA Care Awards EACA Care Awards Invest in Youth: Sported ‘Turn It Around’ SPECIAL COMMENDATON "

CAM AUTOFEED HTSR13

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More