Half-Term Reports 2013: JWT London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how JWT London view the first six months of their year.

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    Ambrosia-Custard1280.jpg

  • first-direct1280.jpg

    first-direct1280.jpg

  • HSBC-Lions1280.jpg

    HSBC-Lions1280.jpg

of

Score (self-awarded): 7

Number of staff: 410

New business / billings: Nokia Creative Global

Summary of the year so far: We’ve pushed out great work, kicking off with ground-breaking TA Live ads. We followed these with our ‘clever’ Step Up film for The Army, portraying a soldier’s life through their boots. From the award winning Serious Play ‘Mint’ and the epic Legendry Journey films for its sponsorship of the Hong Kong 7s and the British & Irish Lions, to the standout Platypus ad for First Direct, our creative on HSBC continues to be the category leader. We have been described as an ‘Agency on Fire’ and through our work with Ambrosia, Hovis, Blue Dragon and OXO we have been described as one that has found its ‘Inner foodie’ for intelligent understanding of what lies behind consumer food choices. And Ian Darby recently said clients should give agencies like us their business. Nokia was obviously listening as it awarded us its global creative business. We have also made significant hires including Head of Planning Neil Godber from BBH and Head Broadcast Laurence Barber from Mother.

Awards won so far in 2013: "Cannes
HSBC        Serious Play        Promo & Activation        A10 Best Sponsorship or partnership campaigns        

FAB Awards        
Kit Kat        KitKat in Space        Confectionary        Guerilla Marketing                
Kit Kat        KitKat in Space        Confectionary        Best Use of Media        
Hovis        HoHoHo        Press        Baking & Sweet Foods        
Kit Kat        We Will Find You        Sales Promotion        Confectionary & Snacks        
Agency of the Year

CIPD Awards        
Territorial Army        Territorial Army - TA LIVE        Integrated        Campaign of the Year"

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