Half-Term Reports 2013: LBi

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how LBi view the first six months of their year.

Score (self-awarded): 6

Number of staff: 661

New business / billings: £14m

Summary of the year so far: "2013 got off to a flying start following our Marketing Digital Agency of the Year win the previous December. We celebrated by bringing a unicorn to Brick Lane (again), and the resulting film ‘Cool Unicorn Bruv’ became a huge hit on social media, at film festivals and even on TV, clocking up well over half a million views. In February, we announced our merger with Digitas to form DigitasLBi. Since then, we’ve started working with some major new clients (including Carlsberg and Danone), won a raft of awards and launched some exciting new initiatives with brands including Sony Mobile and Honda. We’ve also made some major hires including our Chief Talent Officer Sophie Ling, who joined to help develop our unique culture, and our Chief Media Officer Ed Ling, who came to us from MEC to help grow and evolve our media offering. As part of our quest to help our clients transform themselves for the digital age we’ve continued to invest in new products and services including our social business design practice, set up last year to help brands organise themselves for change. "

Awards won so far in 2013: "Award wins so far this year include: Campaign/IPA Women of Tomorrow Award for Lizzie Shupak Creative Circle Award for Microsoft Brandon Generator CIPR Award for Microsoft Brandon Generator Design Week Award for Microsoft Brandon Generator One Show Award for Microsoft Brandon Generator Two Webby Awards for Microsoft Brandon Generator European Search Award for Confused.com "



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published