Half-Term Reports 2013: MEC

Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how MEC view the first six months of their year.

Score (self-awarded): 8

Number of staff: Media360 Agency of the Decade - MEC Prolific North Awards

New business / billings: 

Summary of the year so far: "Busy, busy, busy…since the start of 2013 we’ve been named number one media agency in the Sunday Times Top 100 Companies to Work for, Sponsorship Agency of the Year, Regional Media Agency of the Year and voted Agency of the Decade. We’ve opened a new creative department headed up by our first ever ECD, Maurice Van de Ven, experienced double digit growth in SEM operations and hired a new MD of SEO, Ben Mackay. Most importantly our work has been stronger than ever, from the partnership activity with Ant & Dec for Morrisons, the launch of GuardianWitness with EE, to creating our first ever TV ad for Healthspan. As well as that we have completely reinvented the way we look at media planning by launching our new purchase journey study ‘MEC Momentum’. Waiting for our first big win…but there’s plenty of time left for that!"

Awards won so far in 2013: "Hollis Sponsorship Awards Sponsorship Consultancy of the Year - MEC ACCESS First Time Sponsor Award - McCoy's - Hitting the Bullseye With McCoy's Sponsorship Continuity - Evian - Evian: The Perfect Serve at Wimbledon - Agency of the Year - MEC Manchester European Search Awards Best SEO Campaign – Halifax - Halifax.co.uk Savings Tax Year End Campaign Best Local Campaign - Lloyds TSB- Bringing The Olympic Flame to Local Communities Through Search Cannes Lions

CAM AUTOFEED HTSR13

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More